Tonight I attended the WDCC (Wisconsin Designer Crafts Council) Annual Meeting. I had the nice surprise to run into another craft artist and violist colleague, Helen, as well as see some familiar faces from a recent jewelry workshop I attended last year. Even though there were also a lot of new faces, I felt that the vibe was friendly and warm and I really enjoyed hearing the wisdom from the assembled panel which consisted of a jewelry magazine editor, 3 jewelers, a potter, and a photographer.
I thought I’d share some of the interesting points made by Ian Pritchard of Milwaukee Photos (one of the panel members) on using and staying relevant on your Facebook Business Page:
- Friends are important on FB just as they are in real life.
- Meet and cultivate new friends on FB as you would at a cocktail party (engage in talk with them).
- Keep your FB posts interesting and put up lots of different types of information for your followers to read.
- Think carefully about what you post where. Describing your morning croissant might be more suited to your regular FB page and not your FB business page…
- No one is endlessly interesting! Make sure to promote the work of others you find interesting.
- Artists looking for ways to keep fans engaged should try the following:
Show work in progress
Talk about the aim behind a particular project
Find incentives (such as discount coupons) to keep your FB fans interested in supporting your work
- As a general rule, stay away from the negative. Most people come to FB for a little fantasy and escape.
After the meeting, as I waited for my knight in shining armor (a.k.a my husband) to whisk me away in his Mazda 3, I sketched the following earring: